Threads reaches 30 million users, despite not launched in EU due to regulations

Threads, Facebook’s Twitter competitor, reached 30 million users within 24 hours. That is amazing growth, especially as the app is not launched in the EU due to regulations (most likely the Digital Markets Act, but could also be GDPR related).

Regulations delaying the launch of a new service in the EU is disappointing, and I don’t see how that is good for EU consumers. Not even under the guise of ‘privacy’. Strong EU-based technology companies are not built by making it harder for (American) large technology companies to launch new services, but by specifically regulating anti-competitive behavior.

Despite EU regulations and fast growth, the major challenge for Threads lies ahead. It needs to activate users and keep them active. That is not an easy challenge, especially with a still bare bones and fairly immature app.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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