Twitter’s advertising sales down ca 50%

It’s quite amazing that Twitter’s advertising sales is apparently down ca 50 % since Elon Musk acquired the company. I didn’t think that was possible, unless you were trying to lose sales. To me the drop seems to be the result of cuts (and the way they were done) that hurt the company’s brand and trust with advertisers.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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