Metrics for raising a Series A

A SaaS startup that hits all the 2023 metrics will have a lot of investor interest, especially with the combination of YoY Growth and CAC payback.

Raising a Series A is very possibly for Nordic startups even if not hitting all the metrics, especially if ARR is closer to $3 million. Then I’d expect a company with a good product and team to raise with 200 %+ year-over-year growth, NDR 100 %+, longer CAC payback and Burn multiple around 1x.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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