10 lessons for top creators

Lenny Rachitsky has created the 5th most popular newsletter on Substack with more than 500,000 subscribers by writing about product management. He shares his top 10 lessons, which are applicable for different types of creators and mediums. Some key points:

  • Quality + consistency = all that matters
  • Follow your energy. What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter.
  • Commit to a consistent cadence, and make sure it’s sustainable