Mjuk raises €2.5 million to grow furniture re-commerce marketplace

Alliance VC has participated in Mjuk’s latest €2.5 million fundraising together with Trind Ventures, Lifeline Ventures, Superhero Capital and others.

We first invested about 18 months ago and have been impressed by how Rickard, Max and Casper has adapted and improved Mjuk in the face of a very tough economic environment where consumers are spending less on furniture and more on interest payments.

To make Mjuk an even better place for furniture re-commerce, Mjuk has added quality inventory directly from brands and increased focus on having very attractive prices.

I believe quality inventory (second hand and non-used) and attractive prices is the right way to build a great marketplace in the very large furniture market.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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