The goal of a startup

There’s often a fair bit of romanticism around startups, the startup scene and the startup ecosystem. The participants are creating a new and hopefully better world. Maybe that belief is needed when starting out, as the odds if success often is lower than anyone would want to admit.

But pretty much regardless of what a startup does, a startup is a story about transformation. The goal being that the startup itself should transform into something different. Values and mission hopefully stays the same, but everything else is bigger, better and different.

Or differently said: the goal of a startup is to not be a startup any longer.

Originally published at on January 25, 2013. Slightly edited.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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