Aileen Lee, who coined the term unicorn (defined as a startup that reaches $1 billion in valuation within 10 years of founding), has penned a follow-up called Welcome Back to the Unicorn Club, 10 years later (including a slide deck).
A bunch of interesting data points, but four that stood out to me are:
- unicorns have gone from 38 % enterprise startups in 2013 to 78 % enterprise startups in 2023 (somewhat tracking my observation of the temporary death of digital consumer startups)
- 41 % of unicorns were public in 2013, only 3 % are public in 2023.
- 66 % of unicorns had exited in 2013, only 7 % in 2023.
- Unicorns, especially enterprise, are significantly less capital efficient

