Clear and concise writing when a company is describing its business and strategy is something I like to read, because it is both quite rare and quite difficult to do. I didn’t expect to find that in the annual report of Games Workshop (makers of Warhammer and other miniature figures), but I did.
The describes what they are trying to do clearly: “Our ambitions remain clear: to make the best fantasy miniatures in the world, to engage and inspire our customers, and to sell our products globally at a profit. We intend to do this forever. Our decisions are focused on long-term success, not short-term gains.”
That paragraph is followed by multiple paragraphs that describes how Games Workshop tries to do that across areas such as quality, intellectual property strategy, how they are customer-focused, the focus on a global market, which distribution channels are used, the need of generating cash to be able to invest in the future, and how to build a strong team.
It is a good read to find inspiration from for both internal and external communication.