Jeanne DeWitt Grosser (Vercel COO) about technology sales on Lenny’s Podcast

Great top 10 takeaways list from Jeanne DeWitt Grosser (Vercel COO, formerly Chief Business Officer of Stripe) on Lenny’s Podcast (full interview).

Three takeaways:

  • Founders should hire first salesperson when company is at $1 million in revenue
  • Most customers buy to avoid risk not to gain opportunity
  • in-house AI tools might beat off-the-shelf software (also see Hubspot founder’s comment on building in-house tools vs buying SaaS)

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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