Henrik Torstensson's Weblog

It is simple but not easy

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  • Long-term profitability is not always seen in the short-term

    Stockholm-based mobile games developer/publisher MAG Interactive released its financial results for its Q1 2023 today. The company had 97 million SEK in revenue for Q1 (which is a little less than €40 million per year). Based on improvements in three key titles (Wordzee, QuizDuel and Tile Mansion), the company increased its marketing spend with 252 […]

    Henrik Torstensson

    January 18, 2023
    Uncategorized
  • Sometimes change takes time – online grocery edition

    Consumer behavior changes slowly. According to Svensk Dagligvaruhandel (reported by Breakit, in Swedish) online sales of groceries dropped 20 % last year in Sweden. That obviously seems like a people “changing back” behavior as the covid pandemic ended. But as interesting is that only 4.5 % of total grocery sales in Sweden were online, especially […]

    Henrik Torstensson

    January 17, 2023
    Uncategorized
  • The pitch deck

    As a venture investor, and previously as a CEO raising capital, the pitch deck is a central document to learn about a startup. Often it is the first introduction to a a company, so saying it is important is to understate it. The advice from venture capitalists on the content and structure of a good […]

    Henrik Torstensson

    January 16, 2023
    Uncategorized
  • Activity is good, but not enough

    Sifted lists the ten most active accelerators/early-stage investors in Europe in 2022. While activity is a good thing, there is a big difference between an active, high conviction early-stage investor and an accelerator/high volume-lower activity investor. Especially at seed stage. A seed-stage startup is often best served by a combination of 1-2 more active investors […]

    Henrik Torstensson

    January 15, 2023
    Uncategorized
  • US is now Klarna’s biggest market or Long-term vision required

    According to a tweet by Klarna co-founder and CEO Sebastian Siemakowski, the US is now Klarna’s biggest individual market ahead of Germany. Klarna is one of the largest BNPL players globally, and having the US be its biggest market is a healthy sign that expansion is working. It’s also a reminder that building startups take […]

    Henrik Torstensson

    January 14, 2023
    Uncategorized
  • An oral history of the video games business

    My first job was writing about computer games in the late 1990s. Therefore the podcast Gamecraft by Mitch Lasky and Blake Robbins is enjoyable listening. It is a deep-dive into the games industry starting in the early 1990s with shareware and iD Software. I’m only a bit into the first episode, but am already looking […]

    Henrik Torstensson

    January 13, 2023
    Uncategorized
  • Less money spent in app stores

    According to analytics firm data.ai, consumers spent ca 2 % less in App Store and Google Play in 2022 than in 2021. It was still 167 billion US dollars spent by consumers in one year, but going from growing 19 % in 2021 to shrinking in 2022 is a big change.

    Henrik Torstensson

    January 12, 2023
    Uncategorized
  • 10 % cut is managing expenses, 20-30 % is going for profitability

    The number of announced personell reductions at larger US tech firms continue, just in the last day or so with Coinbase cutting 20 % (after cutting 18 % in June 2022), Flexport also cutting 20 % and Carta cutting 10 %. It is new proof points of the reset many companies are doing, and probably […]

    Henrik Torstensson

    January 11, 2023
    Uncategorized
  • Game on!

    Adam Schaub and Marcus Jacobs have started Seider, a Stockhom-based games studio, and raised capital from A16Z Games. Video and mobile games is one of the sectors where Stockholm and the wider Nordic ecosystem have real depth from multiple large successes (King, Supercell, Unity and many others). “Standing of the shoulder of giants” is a […]

    Henrik Torstensson

    January 10, 2023
    Uncategorized
  • Storytel 742 MSEK in Q4 revenue

    Storytel, the audiobook subscription company, has had a bumpy ride on the stock market the last 2 years, especially in 2022 after founder Jonas Tellander left his role as CEO in February 2022. Founder leaving, somewhat of a reset in the growth/profitability trade-off and crashing tech valuations is an unpleasant combination. Still, the company managed […]

    Henrik Torstensson

    January 9, 2023
    Uncategorized
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