A good interview with Sten Tamikvi of Plural, an European early stage VC fund, in Dragos Novac’s Sunday CET.
Sten’s final question to the readers is good:
“And of course, a question I hope all European investors would ask themselves at least weekly: when was the last time you encouraged your founders to go bigger, bolder, faster, more aggressive than they proposed?”
I believe that the same way lack of ambition (for lack of a better word) make it harder to attract people and capital to a startup, being overly aggressive for aggressiveness sake can backfire even if a startup does attract great people and capital, as it risks premature scaling.
But anyone raising venture capital to finance her startup should aim to go big, that is as important as early product/market fit or early traction.
When to go aggressively big and when to wait a little? That is a question that has a unique answer for every startup.