Less money spent in app stores

According to analytics firm data.ai, consumers spent ca 2 % less in App Store and Google Play in 2022 than in 2021. It was still 167 billion US dollars spent by consumers in one year, but going from growing 19 % in 2021 to shrinking in 2022 is a big change.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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