According to a tweet by Klarna co-founder and CEO Sebastian Siemakowski, the US is now Klarna’s biggest individual market ahead of Germany.
Klarna is one of the largest BNPL players globally, and having the US be its biggest market is a healthy sign that expansion is working.
It’s also a reminder that building startups take a very long time. Klarna was founded in 2005, launched in the US in 2015 and in 2023 the US becomes its largest market.
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