A slowly Acquired taste

The brilliance in the Internet’s enabling of niche content to become global due to low cost distribution and large platforms like YouTube, Spotify (in addition to the good old web) has is disruptive.

Lately I’ve been listening more to such a niche type of content, the show Acquired, which focuses on the stories behind startups, technology companies and venture. I’ve known about Acquired for a few years and been listening to individual episodes, but it seems like it is moving up in my priority inbox due to strong content and the understanding the hosts Ben and David have.

It is a long-style podcast (one or multiple episodes of more than an hour) that is widely popular.

An interesting aspect of digital content consumption is the barbel shape of its most popular content: on one side TikTok/Reels/Shorts that are very short (a brilliant format) and on the other hourlong, niche, detailed content (also a brilliant format).

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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