When it comes to exciting technology, the experts often start to talk about Innovation (with a big I) and the impact on the future of industries or even humanity.

Startup founders more often talk is about the practical challenges of getting a startup and technology to work.

How can I recruit and retain the right individuals? Where can we find a reasonably priced office? Which investors are currently active? How to I expand into a new country? What is a good way to setup an options program? Are there ways we can save money?

For the saving money part, I’d recommend Swedish startups to check out the R&D deduction (sv. forskningsavdrag), which can lower the social security fees for certain engineers to 11.83 % from 31.42 %.