History rhyming

Streaming continues to be a competitive arena, so rumors that Apple is considering going for rights to UK Premier League football are not surprising. Especially given how Sky used Premier League football to scale its then new satellite tv in the 1990’s and how Amazon has secured premier sports rights in both US and UK.

Sports rights attract consumer attention and increases the willingness to spend, both very useful things when building scale, engagement and monetization for a mass-market steaming service like Apple TV+.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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