When it comes to startups it is often fundraisings and hiring/firings that makes it to the media. This both because that is what companies push in PR and what media writes about.
However, that is a small part of startup life. That is why I found Stripe’s press release about how the aggregate effect of its payment checkout improvements had led to a 10.5 % revenue increase for its customers. This excluding adding additional payment methods.
The amount and quality of work done everyday has significant compounding effects for a company. Especially when at the scale Stripe (more than $817 billion in annual transactions) and similar companies are.