Lenny’s Podcast interviews Gustav Söderström (Spotify)

Great 1.5 hour interview on product development, product strategy, AI, organizational structure/autonomy in decision making, the challenge with redesigning a popular feature used for a long-time and much more with Gustav Söderström on Lenny’s Podcast.

Two interesting, but not new, points:

  1. Spotify went from 7 person development ‘squads’ to about 20 person teams per manager. The employees per manager went up significantly.
  2. When you redesign a service or popular page (like Spotify did with the homepage), you will get a lot negative feedback. One reason is that you change the environment for old users, which means they don’t find things as easily. But you might also have broken things. One way to understand what is going on is to compare new user cohorts with old user cohorts.

Just a great listen for founders, management and employees.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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