Video is magic, for advertising

I find it interesting how well Netflix, Hulu and other video streaming services have been able to monetize their paid+advertising tiers to the same level as their paid-only tiers.

Especially as outside of Google and Meta most online publishers have not been able to monetize online advertising nearly as good as traditional media. Not even Spotify, which in theory should be a good ad environment and has scale in many countries.

Maybe more video (for both music and podcasts) would be a good thing for Spotify’s advertising saleS.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

Leave a Reply