My friend and former Spotify colleague Sriram Krishnan (now a partner and co-founder at Kearny Jackson) has written a good (and short) post called Funding Landscape.
It is about the nuances of raising pre-seed and seed capital, with a U.S. perspective. Despite the U.S. perspective it still is very relevant for the Nordic situation.
The two most common types of rounds are practically identical between the U.S. and the Nordics:
- a pre-seed of $0.5-1.5 million raised at a $4-10 million valuation
- a seed round of $2-4 million raised at $10-20 million valuation.
Sriram also gives two good pieces of advice to founders when it comes to fundraising:
- Understanding your funding needs and managing the expectations associated with capital raised is important.
- Take the time to research and identify the investors who typically participate in each seed round.
