Elon Musk’s rebuilding of Twitter into a super app now includes changing the name to X (even if DNS changes haven’t propagated for me). Changing the name, brand and logotype doesn’t make a lot of sense to me, but that’s not the first time in the Twitter saga (before and after Musk) that is the case.
Björn Jeffery has written about it for Svenska Dagbladet (in Swedish, likely behind paywall).
