Twitter changing name to X

Elon Musk’s rebuilding of Twitter into a super app now includes changing the name to X (even if DNS changes haven’t propagated for me). Changing the name, brand and logotype doesn’t make a lot of sense to me, but that’s not the first time in the Twitter saga (before and after Musk) that is the case.

Björn Jeffery has written about it for Svenska Dagbladet (in Swedish, likely behind paywall).

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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