100 million monthly US viewers on ad-supported streaming, excluding YouTube

Ad-supported online video services, excluding YouTube, have reached 100 million monthly viewers. The main drivers are the ad-only services from Hulu and traditional tv channels and not paid+ad from e.g. Netflix. It’s a volume of viewers (likely combined with attractive demographics) that allow migration from network tv to streaming for advertisers.

The Wrap

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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