How to understand why growth has stopped in B2C and PLG

What to do when growth stalls is a very good essay by Andrew Chen (a16z). It’s a framework for better analysis than just adding the next great feature, spending more on marketing or adding AI for the sake of it.

Core assumption (which I agree with): “At its core, a product stalls when its churn catches up with its customer acquisition.”

It’s a long read (including ways to address different reasons for slowed growth) but very useful, particularly for B2C and product-led growth companies.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

Leave a Reply