Google paid $26 billion to be the default search engine in 2021

In 2021 Google paid $26.3 billion to different partners, mainly to Apple, to the default search engine on iOS, Safari, Firefox and other search engines.

The biggest companies are built with the best product and very aggressive distribution/sales. Google is no exception.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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