When it comes to customer churn on major video streaming services, Netflix has significantly lower churn than competitors. I’d guess that’s from a combination of a customer base that has been longer with Netflix (month-to-month churn decline over time), Netflix being the market leader (the typical customer will cancel other services get before cancelling Netflix), and other services using more offers to sign-up new customers (trialers have higher churn).
Solid graphs!
There might also be something about account size (family plans) and / or account sharing hidden in these numbers, which might affects Netflix standout numbers. But agree with the core idea and also can (dangerously) confirm anecdotally. 🙂
Yes, if Netflix accounts have more users on average than competitors, that should lower churn.