Digital consumer products: Smaller company, larger ownership

Earlier this year I wrote about the temporary death of digital consumer startups. That was mainly about larger, heavily-funded startups.

I see several founders bootstrap (or friends and family/angel fund) digital consumer products with a clear path to $2-10 million in annual revenue and good profitability.

Not big enough for significant venture funding, but great for founders if they haven’t raised a lot of capital.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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