I like Michael’s recommendation of starting with clearly telling the investor what the company does.
What I have been thinking about is his recommendation that the second thing should be most impressive thing about the company, not the “standard thing”.
I.e. if you are growing very fast (have traction), lead with that. If the product is great, lead with that. If the team is very impressive, lead with that.
This is not the most commonly recommended approach, but resonates with me.
