Breakit writes about Napper, a Swedish-founded baby sleep app founded by Espen Janson (a former Stardoll colleague), Viktor Lindberg and Clarence von Rosen.
Napper has raised some capital from very smart investors, but is also an example of building a mobile consumer app company with relatively little capital, founders retaining significant ownership (80%) and early focus on revenue and profits (16.3 MSEK in revenue and 3.4 MSEK in profit in 2023, and on a path towards 50 MSEK in revenue in 2024).
Interesting data point is that ca 25% of Norwegian families with a baby younger than 18 months is using Napper, and almost that share in Sweden.
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