Swedish SaaS investor Monterro has shared its Nordic B2B software growth benchmark report for 2024. It’s based on data from 298 Nordic software companies and has data around CAC payback (it is going up), salary increases (about 4.5 % planned for 2024), pricing increases (almost 7 %), churn and many other things a founder, executive or investor would be interested in.
Looking at the data it seems like the companies reporting are mainly bootstrapped and backed by lower risk type of investors (family offices, private equity etc as opposed to venture capital), as profitability is quite high from very small to €25+ million revenue companies.
