Pitch decks and pitches

After a few weeks of vacation, it is great to be back in the office. This means reading pitch decks again, both from companies pitching Alliance VC and pitch decks made by companies we have invested in that will go out and raise in the fall.

I think good investors can (to some extent) ‘see through’ a poor pitch, but as a founder one should try to make a great pitch as a great pitch is extremely valuable due to the formula: good or great startup + great pitching = higher valuation. And it is a good thing that pitching (or presenting) a startup is something a CEO can get better at by training and making deliberate improvements to story and slides.

There is not one defined standard what a great pitch (or pitch deck is), but I find myself liking a lot of the advice on Pitchdoctor.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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