Choose Good Quests

An older, from 2022, article Choose Good Quests. I found it while reading Build What’s Fundable. Kind of a call to arms to solve important and difficult problems.

I believe there’s a lot of value in driving productivity and economic growth in itself. As an example, a lot of good things could be done today if Sweden and Europe had had 0.5 % higher of annual GDP/capita growth in the last 15 years.

Driving productivity can often be done by replacing current solutions with better and/or cheaper ones in a, relatively, lower risk way for entrepreneurs.

Doing something important that requires fundamental advances in technology (and product) is significantly harder and riskier. Choosing a good quest, as I understand it, is to do that despite it being difficult. Especially for the few people that can gather the resources to do so.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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