Product storytelling

After seeing April Dunford at SaaSiest, I spent some time watching some of her presentations on YouTube. One thing I realized is that she’s been telling some stories for years, so no wonder why the presentation at Saasiest was tight.

Watching April’s point of view on positioning and crafting stories that sell B2B software is time well spent.

A nice bonus is that quite a few of the rules/learnings can be used when raising venture capital.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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