Lenny interviews April Dunford about Sales Pitch

Product-driven B2B startups do two main things: build product and sell product. Good interview by Lenny on building a sales pitch with April Dunford, who has a new book out called Sales Pitch: How to craft a story to stand out and win. I like April’s previous work on positioning.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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