Sapphire Ventures has written a good blogpost called the The Nordic Flywheel Effect: Building the Next Startup Trailblazers on why they are excited to invest in the Nordics.
I share their view that each Nordic country is a bit different (and that the combination is exciting), they write: “Sweden is famed for fintech, Denmark for B2B SaaS and Finland for gaming, while Norway and Iceland are earlier in their respective innovation journeys”. This is one reason I believe venture investing across the Nordics, like Alliance does, is a good strategy.
It was also fun to see that Alliance has invested in 3 of 13 companies that excites Sapphire Ventures the most; Unleash and Enode in Norway and Bits in Sweden. Also worth noting is that Bits announced their €4 million seed round today to continue to build APIs to simplify KYC processes.