This week several of the technology companies with large advertising businesses reported results for Q1’23 (Alphabet/Google, Meta/Facebook/Instagram, Amazon.com, Snap and Pinterest).
It is clear that the economy is weakening and advertising spend is slowing. The only advertising business that grew fast was Amazon.com’s with 23 % year-over-year.
Related an advertising partnership between Pinterest and Amazon was just announced. Pinterest has a 463 million monthly active users that browse commerce-related content (to a large extent) and Amazon.com has a large group of e-commerce advertisers. It sounds like a great match.