Finding the arguments to prove your point

Microsoft’s potential $69 billion acquisition of Activision Blizzard is a major event in the games industry. Some interesting things coming out of litigation after the US Federal Trade Commission has tried to block the transaction.

Microsoft is arguing that it has “lost the console wars” and an internal email with an initial assessment from PlayStation CEO seems to be counter to Sony’s public reasons for opposing the acquisition.

I think both sides are best understood if one tries to understand their business interests. Microsoft want a stronger position for its games business (as it is not winning currently) and Sony doesn’t want a stronger competitor. And they will find arguments to support their respective positions, which likely also goes for FTC who doesn’t want big tech to become even bigger.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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