Improve your odds to profit as an angel investor

I was taking angel investing with one of Sweden’s more well-known angel investors and a friend of his a few weeks ago. We got into what our first piece of advice for new angel investors would be.

Mine was to invest the same amount into several companies to diversify.

His was even more simple, only invest money you can lose (which I agree should be the foundation).

Once an angel investor is past those two, I believe thinking about and incorporating Incisive Ventures meta themes thinking will be useful:

  • Software eats everything
  • Great founders figure shit out
  • Disruptive innovation creates new markets
  • Platforms win
  • Laziness wins!
  • Invest only when I can be helpful to the company
  • Invest alongside other very smart, committed people

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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