Alliance VC invests in Stockholm-based Spiich Labs

I’m happy to have been driving Alliance VC’s investment into Spiich Labs‘ €3 million seed round that was announced today (EU-Startups, TechFundingNews, Breakit, Shifter.no, company announcement)

Salespeople spend just 22% of their time with customers. The rest is spent on tasks such as prospecting, planning and data entry. Spiich’s AI agents take over all of it, so reps can get back to what actually closes deals: time with customers.

Spiich has 50+ customers across 15 countries, grew ARR 100%+ month on month in H1 2026 with 160% net revenue retention, and its customers have closed 50,000+ deals through the platform.

Author: Henrik Torstensson

Partner at Alliance VC. Investing in Nordic early-stage tech startups.

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